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Patient & CNE Support Program for Orphan Drug

Case Study | How D2 Solutions transformed patient support and clinical efficiency for a specialty orphan drug manufacturer.
PROJECT
Develop and integrate a comprehensive patient support program, including patient and clinical portals, for a specialty orphan drug.
CLIENT
Orphan Drug Manufacturer
SOLUTIONS
UltraTouch® Engage
TIMELINE
Project Start 2020, 3-Month Program Launch, Ongoing Support

Project Overview

A manufacturer of a key orphan drug needed to build a comprehensive patient and clinician support infrastructure. This included a patient portal, a Clinical Nurse Educator (CNE) portal, and complex integration with a data aggregator connected to multiple specialty pharmacies. Initial competitive estimates projected a timeline of 9-12 months and costs exceeding $1,000,000. The manufacturer approached us for a more innovative and efficient solution.

By leveraging our proprietary patient engagement technology, UltraTouch® Engage, we successfully designed, built, and delivered the entire, multi-faceted program in just 3 months, at a cost 80% lower than competitive estimates. For the last 5 years, UltraTouch Engage has empowered this partner to improve the quality, compliance, and cost-effectiveness of its critical patient support services.

 

 

Overcoming Implementation Barriers

Key Challenges

CNE Adoption & Near-Perfect Compliance Need

To be successful, the new platform had to be seamlessly adopted by CNEs. The challenge was to design a tool so intuitive and effective that it would overcome the high failure rates of typical EHR and clinical system rollouts, ensuring near-perfect CNE compliance.

Cost & Timeline Restrictions

The client's initial estimates of over $1M in cost and a 9-12 month development cycle were significant barriers, delaying their ability to effectively support patients and CNEs. It was imperative we provided an innovative solution that increased operational efficiency and supported patient outcomes without the delay.

Complex Integration Requirements

The project required a broad set of interconnected applications, including distinct portals for patients and nurses, integration with third-party data aggregators, and the development of specialized clinical content. This demanded a sophisticated, custom, and cohesive solution.

The UltraTouch Engage Program

Our Approach

By utilizing our experience in the field, we were able to deploy a fully custom patient engagement program centered around our patient engagement platform, UltraTouch Engage. This entailed:

  • Deployment of the core UltraTouch Engage application, which includes robust, pre-built modules for patient and clinician interaction that can be rapidly customized.
  • The launch of two key applications within the platform: a patient-facing portal to deliver clinical content and a CNE portal designed to streamline clinical workflows and ensure compliance.
  • Back-end integration with the client's data aggregator, enabling a synchronized flow of information from two different specialty pharmacies.
  • Development of engaging clinical content to ensure that CNE-patient interactions were not only efficient but also clinically impactful and improved the patient experience.
 
engage dashboard

Results

Through a strong partnership, D2 Solutions delivered a powerful program that automates and optimizes clinical work functions, from patient coordination to pharmacovigilance. The intuitive design of the CNE portal led to remarkable user compliance, directly impacting the quality of patient interactions. The combination of workflow efficiency, cost savings, and improved patient medication persistence demonstrates the profound and multifaceted success of the program.
4x Increase in on-time clinical work activity completion
98% Compliance rate for CNEs
10% Greater medication persistence observed in patients
$225 Net savings per completed clinical call activity

Own a patient engagement program as unique as your product.

Designed, developed, and supported by D2's team of healthcare leaders, UltraTouch® Engage brings manufacturers, providers, pharmacies and patients closer together, enhancing product access and resulting in better patient care. UltraTouch Engage offers automated, customizable patient outreach and onboarding that helps patients get therapy quicker, and keep them on therapy longer without sacrificing staff time and energy.
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