Meet D2 Solutions at Hub West 2026 | Explore New Direct-to-Patient Models
Direct-to-patient models are redefining how specialty therapies reach the people who need them. Sit down with D2's leadership or join Dean Erhardt's speaker session at the Hub and Specialty Pharmacy Models West conference to pressure-test your access, affordability, and adherence strategy.
The direct-to-patient shift is happening. Is your program built for it?
Rising costs. Tightening regulation. Patients who expect a faster, more transparent path to therapy. Direct-to-patient (D2P) models promise to answer all three, but only when access, affordability, and adherence are designed to work together instead of in silos.
This is the conversation we'll be having in San Diego. In 30 minutes, we'll dig into:
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Where a D2P model fits your portfolio (and where it doesn't)
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Making D2C advertising trackable and actionable beyond impressions and clicks
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Guaranteeing a 100% PA submission rate & supporting a 75%+ approval on first-submission
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Encouraging clinical adherence with proactive, bi-directional engagement
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Staying compliant amidst IRA, PBM reform, and shifting state/federal policy as the industry evolves and your program scales
The Future of Direct-to-Patient Programs: Redefining Access, Affordability, and Adherence for Patient Need
Speaker: Dean Erhardt, President & CEO of D2 Solutions
When: Monday, September 1, 2026 · 1:45 PM
Where: Hub and Specialty Pharmacy Models West, Estancia La Jolla, San Diego
With 30+ years across pharma, biologics, medical device, and e-health - and a hand in 400+ product launches - D2 Solutions' President & CEO Dean Erhardt unpacks what a working direct-to-patient model actually looks like, and what it takes to deliver access, affordability, and adherence at the same time.
Schedule time to meet with D2 leadership at Hub West
D2 Solutions has acquired ProModRx and their patient capture solution, dRx Request™
In April 2026, D2 acquired ProModRx and its patient capture solution, dRx Request™, extending D2's support across the full patient journey from prescription capture through benefit verification, prior authorization, dispensing, and engagement. Now part of D2’s UltraTouch® solutions, these capabilities target the exact barriers D2P models exist to solve: in recent D2 research, 21% of adults delayed starting a prescribed medication because of confusion or access issues.
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FAQ
Direct-to-patient (DTP) programs are rapidly evolving into powerful tools that connect pharmaceutical manufacturers directly with patients, to address critical barriers in access, affordability and adherence. This session delves into how pharma leaders are reimagining DTP models to create meaningful, measurable impacts for both patients and brands.
- Understand the different considerations, and lay out an evaluation framework, to determine if DTP is viable for your current portfolio makeup
- Learn how innovative technologies and patient-centric approaches are transforming DTP programs into growth engines that solve friction points and enhance the patient experience
- Examine how to navigate regulatory pressures, competitive dynamics and market complexities to design next-generation DTP programs tailored to patient and brand needs
- Explore strategies for building customized DTP models, whether cash, coverage or hybrid, that maximize access, affordability and adherence while fostering patient trust
- Discover how data and analytics frameworks are being used to measure, refine and optimize the success of DTP programs on patient outcomes and brand performance
