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Partnering to Ensure a Successful Product Launch

Situation
  • A manufacturer who was traditionally a research organization was making the transition to a become a commercialization company.
  • The company had limited personnel and economic resources and was looking for a partner to help bring their first commercial product to market.
D2's Approach
  • D2 evaluated the distribution options and given the unique specialty characteristics of the product and the significant patient support requirements conducted a full RFP process to identify the best approach.
  • This process resulted in the successful selection both a HUB partner and Specialty Pharmacy delivery model.
  • D2 then turned its attention to conducting a robust round of payer research — including pricing models and advisory boards — to determine both market access considerations and potential pricing and contracting needs.
Solution
  • With D2’s assistance, the manufacturer selected an exclusive distribution model. This model enabled patient centric support without limiting access to patients with this rare disease.
  • D2’s managed care team provided full MCO coverage and attained virtually 100% market coverage, including largely consistent application of Prior Authorization requirements among many key payers in the market.
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